How to Talk to Voters

By Pat C. - August 21, 2022

I learned in advertising that the US Navy is credited with a solid idea that has been the basis of effective advertising and persuasion for decades. It found its way into the political lexicon: KISS. Keep it Simple, Stupid.

I think that concept still works for Politics today. KISS. Tell ‘em what you wanna tell 'em. Tell ‘em. Then tell ‘em one more time just to be sure.

This is how we have to talk to voters.

Pat commits to vote.